Controversy

The game, with its violent subject matter, generated a great deal of controversy. However, this was deemed to be intentional, and was the first game known to have been publicised in such a way. Take 2 Games, the publishers of Grand Theft Auto, hired publicist Max Clifford to generate an aura of controversy about the game in the local media. As a result, politicians stepped into the fray. Whatever the impact on game censorship and the perception of video gaming, the publicity worked - the title was hugely successful simply because those attempting to ban the game were inadvertently generating publicity for it. This has been a known and recognised phenomenon of violent video games ever since Doom and Mortal Kombat.